The Rural is Rad (RiR) movement is here, and we couldn’t be more excited! Born out of a shared passion for supporting rural brands and founders, this Colorado-based initiative is on a mission to shine a bright light on the passionate, innovative communities thriving in remote areas—and we at Town Hall Outdoor Co. are thrilled to be part of it.

What is Rural is Rad?

Rural is Rad is more than just a movement. It’s about empowering consumers to shop locally, discover unique products, and support small businesses that create jobs and build community in more remote places. It's also a way for rural founders to make powerful connections and share resources and ideas to build more sustainable businesses. 

While RiR is starting in Colorado, the vision is much bigger. The goal is to create a formula for rural brands across the country to gain the recognition they deserve. It’s about making shopping local more accessible and celebrating the hidden gems that often go unnoticed.

The Roots of Rural is Rad

This movement was dreamed up by Robin Hall of Town Hall Outdoor Co., Kelly Mazanti of Buttnski, and TJ Smith of Stray Wild. Together, we realized we share the same challenges: limited resources, remote operations, and the uphill battle of gaining visibility in a crowded market. Instead of letting these obstacles define us, we saw an opportunity to unite and create something powerful.

Why Rural is Rad Matters

For us, RiR is personal. At Town Hall Outdoor Co., we’re proud of our roots in Steamboat Springs, and the unique perspective it brings to our products. We understand how hard it is to build a business in a small town, but we also know how rewarding it is to contribute to a community that supports and uplifts each other.

The Rural is Rad movement amplifies this spirit. It’s a way to connect like-minded brands and showcase the innovative ideas that stem from rural living. It’s also a chance to invite specialty retailers and consumers to be part of something bigger—something that uplifts rural communities while giving people access to some of the best outdoor products around.

Celebrate Rural is Rad Week with Us

This week marks the launch of the second annual Rural is Rad Week, and we’re celebrating in style! During Rural is Rad Week, explore some of the incredible brands and stories that make this movement special. Whether you’re shopping for new gear, supporting your favorite local retailers, or simply spreading the word, every action helps build momentum for this movement.

Let’s show the world that rural isn’t just rad—it’s where the magic happens. Visit RuralIsRad.org to learn more about the movement, check out participating brands, and join us in making a difference.

At Town Hall Outdoor Co., we believe in the power of community—whether it’s on the slopes, the trails, or in the heart of a small town. Stay Rad!