What makes us different
We asked kids what they wanted. Then we built what they needed.
Backed by decades of experience making technical outdoor gear that holds up in any condition, we’ve developed jackets and pants that stay warm, stay comfy, and stay on kid after kid, season after season.
Recycled materials, no more plastic packaging and partners that help us manufacture our products responsibly.
Designed with insights from our Kidsumers to make sure they can ski, slide, skate and sled without the gear holding them back.
Details to survive more than one season and more than one kid.
Tested by hundreds of kids in our own backyard, where the outdoors is a way of life.
Recycled materials, responsible manufacturing partners, and no more plastic in your packaging.
From powder days to s’mores around the campfire, our gear plays well in any condition.
The Growth Spurt Solution
If you’ve ever blinked and realized the sleeves got shorter overnight, you’re not alone. Kids grow faster than gear wears out. When it’s time to size up, our RePlay Program lets you send it back so it can keep another kid warm and helps you get a little money back too. It’s good for families, and good for the planet.
“I don’t want to gooooo.” We’ve all heard it. Good news: getting kids outside doesn’t require a motivational speech, a bribe, or Olympic-level parenting skills. Sometimes it just takes better pockets,...
A no-nonsense guide to choosing a great kids’ ski jacket. Learn what actually matters—waterproofing, insulation, durability, and fit—so kids stay warm and dry.
Ever wonder how to grow a small-town brand into a national movement? Our CEO Robin Hall hit the mic with Guy Raz on How I Built This: Advice Line to...
We’re officially a Certified B Corp™ — and a Public Benefit Corporation, too. Go behind the scenes of our 14-month journey to build a company that’s as good as the...
